|
|
|
|
The main objective of this course is
to meet the learner's needs through instruction in English
for specific purpose (E.S.P.) This will be achieved by
a combination of accuracy and fluency through parallel
instruction in linguistic features and the productive
skills of reading and writing. Linguistic features shall
include a grammar review of relevant structural and grammatical
concepts in meaningful contexts. Some vocabulary and usage,
common idiomatic expressions and punctuation principles
will also be highlighted. The course also aims to familiarize
learners with Reading Skills such as improving reading
speed, different types of reading suited to varying purposes,
using contextual clues as well as extracting gists. Writing
skills such as précis writing, letter writing etc. are
also an integral part of the course.
|
|
|
|
|
Keeping in view the increasing significance
and need for effective business communication, "The
Communication Workshop" is a new addition to the
course offering intended to facilitate the development
of effective communication skills and strategies. It has
been felt that familiarity with theoretical concepts of
"communication" does not ensure success in the
application of these principles to real situations pertaining
to organization and management. Therefore, the aims of
this course will not only be to introduce the essentials
of Business Communications Philosophy but course participants
will be required to apply their knowledge, inferring and
deducing solutions to problematic situations. This goal
will be achieved by strategies integrated into well organized
modules as a sequence of exercises.
|
|
|
|
|
This course has been specifically designed
to meet the writing needs of students aiming for a specialization
in areas of Management and Marketing. The aims and objectives
of this particular course are to introduce course participants
to the importance, needs, varieties, and technicalities
of business reports. Aspects of written business reports
such as organization, contents, impact, and style will
be highlighted. Students will aim for proficiency in writing
letters, memos, messages, resumes and applications etc.
|
|
|
|
|
It is a study of the theories of human behaviour, the
psychological basis of behaviour, the concept of mental
health and processes of adjustment. The course provides
a brief concept of abnormal behaviour and therapy. It
aims at providing a concept of psychological aspects at
work, factors improving efficiency at work, human aspects
at work and factors determining satisfaction at work with
emphasis on the anatomy of the modern company and the
working environment.
|
|
|
|
|
Recognizing the importance of the knowledge
of Geography for business decision making the course studies
geographical regions of the world with reference to topography,
climate, resources, trade and commerce, population, and
state of their economies.
|
|
|
|
The course encompasses the fundamental computer concepts,
and terminology, and introduces latest operating system.
In the computer lab students learn Word Processing,
Spread Sheets, Graphics and Data Base packages. In general,
the curriculum places more emphasis on computer applications.
|
|
|
|
|
The course focuses on the importance
of accurate factual information (data) as a basis of planning
and decision making. It covers in detail Collection, Editing,
Summarization and Tabular, Graphical and Pictorial presentation
of data: Measures of Central Tendency, Measures of Dispersion
and Skewness; Simple Numerical Analysis of data including
Seasonal Variations and Index Numbers.
|
|
|
|
|
The course deals with decision making under uncertainty
using Probability Theory. The student is introducted to
probability concepts, and axioms, discrete and continuous
random variables and their probability distributions;
Sampling and Sampling Distributions; Estimation of Parameters
and Hypothesis Testing.
|
|
|
|
|
The course stresses on understanding of basic mathematical
ideas through their applications to business and economics
problems. Topics include solutions of equations/inequalities;
various functions and their graphs; straight line, system
of linear equations, matrices.
|
|
|
|
|
Sequences and series. Sun of series. Annuities, present
and future values. Loans, sinking funds. Limits, continuity,
derivatives. Rules of differentiation. Higher derivatives.
Curves sketching. Maxima and minima.
|
|
|
|
|
With an introduction to the overview
of the circular flow diagram the course introduces the
role of the individual economic units in the market economy,
studying in detail the decision making process of the
individual consumer leading to individual and market demands
for goods and services and the decision making processes
of the business firm under different market structures.
|
|
|
|
|
This course is a study of national income concept and
accounting, and income determination in the Keynesian
framework introducing aggregate demand and aggregate supply
and equilibrium analysis in the money market, the goods
market and the labour market, followed by monetary and
fiscal options for increasing employment, controlling
inflation and achieving an international balance of payment.
|
|
|
|
|
The course focuses on the basic principles,
terminology and philosophy of management. The course emphasizes
the functions of management i.e., planning, organizing,
leading, staffing and controlling to attain well defined
objectives. It develops a practical approach to management
by studying the strategies used in the local business
environment through assignments and case study.
|
|
|
|
|
This course serves as an introduction
to the basic laws relating to the day to day commercial
transactions applicable in Pakistan the primary focus
is on the fundamental understanding of law and its application
to practical problems with the help of relevant cases.
|
|
|
|
|
The course is an introduction to the
basic concepts and principles of accounting
as applicable to both merchandising and service oriented
business. Major emphasis is laid on analyzing business
transactions, their recording and preparing of end result
through trial balance and adjusting entries leading to
periodic Financial Statements.
|
|
|
|
|
The course intends to enhance student's
knowledge of Accounting by covering business areas like
accounting for cash, inventories, plant and equipment,
and different forms of business.
|
|
|
|
|
The objective of this course is to introduce students
to the basic Principles of Marketing, developing a concept
of the market and its environment. This will be done by
familiarizing students with the four p's of the marketing:
mix, target markets, market segmentation and consumer
buying behaviour. The completion of this course will provide
a solid foundation on which students can build upon when
they pick up advanced courses in this area.
|
|
|
|
|
The course objective is introduce the student to the saving-investment
process, and financial intermediation by bank and non-bank
finance intermediaries, and financial instruments, as
well as the financial problems faced by business concerns
and ways to solve these.
The course covers the mathematics of finance introducing
the students to the time-value of money, financial implications
of different legal forms of business, risk return relationship,
and basics of capital budgeting.
|
|
|
|
|
The course focuses on the basic concepts
of business finance including time value of money, financial
implications of different legal forms of business, ration
analysis, risk returns relationship and basics of capital
budgeting.
|
|
|
|
|
The objective of the course is to introduce
the students to the saving - investment process and financial
intermediation by commercial banks the role of the central
bank in the banking system with special emphasis on reserve
requirements, discounting and open marketing operation.
The effect of fiscal and monetary policy on the money
supply and prices.
|
|
|
|
|
The course objective is to familiarize
the BBA students with fundamental concepts of quality
and its importance in modern day management. The course
will focus on the following topics: the meaning of quality,
historical evolution of quality concepts and approaches
principle of quality management and productivity, costs
of quality. Quality improvement and the role of employers,
identification of quality problems and causes, quality
and competitiveness quality awards and competitive spirit.
|
|
|
|
|
The course provides a basis framework
of how business is conducted at the International level.
All areas of business i.e., Finance, Marketing, Production,
Accounting, human resource management are studies. In
the light of foreign environmental uncontrollable like
International policies International Law, foreign socio-cultural
values and the difference in consumer behaviour and business
practices, all around the world. A study of the International
business environment will equip the student to understand
and be prepared for higher level courses in the area of
Finance and Marketing.
|
|
|
|
|
Emphasis is placed on practical aspects of economics management
with special reference to economy of Pakistan. Economic
management bodies like State Bank of Pakistan, central
board of revenue, Ministry of Finance etc their managerial
hierarchy, interaction with international economic agencies
and contribution towards economic policy making is highted.
|
|
 |
